December is a big month for re-contracting existing players, whether they are promising young talent, important role players and emerging stars of the competition. We wanted to develop a template that was able to emphasise different player's characteristics whether they were an "in-and-under" type player, a big goal celebrator or just a well-loved team player. It also allows us to use images of our clash guernsey to present our other
co-major partner GFG, something we do not do a lot of.
co-major partner GFG, something we do not do a lot of.
SAME, SAME BUT DIFFERENT: Different aspect ratios mean we has to consider how the information is placed and viewed, at times we can add "more layers" of information and at other we need to simplify. With a strong brand direction we can adjust templates to remain consistent but not an exact replication in a different shape.
